Jaguar Land Rover looking forward to a green future

Green motoring has come to the fore in recent years as governments battle to meet carbon targets and improve sustainability in industry. Car manufacturers have been at the forefront of this shift toward environmentally-friendly business, and none more so than Jaguar Land Rover.

The firm is the largest invest in green automotive technology in the UK and is vying to make premium electric vehicles a mainstream transport solution. Speaking at the British Business Embassy's Advanced Engineering, Automotive and Aerospace Summit, the firm noted that electric vehicles and the associated technologies were a good investment opportunity.

Peter Richings, director of hybrids and electrification at Jaguar Land Rover, said: "Working in collaboration with other major vehicle manufacturers, Jaguar Land Rover has helped to lay the foundations to create a robust and globally competitive UK supply base to support the development of future green technologies."

He told attendees of the conference that Jaguar Land Rover has some 240 engineers working on green projects and the largest hybrid engineering team in the UK.

Jaguar Land Rover is also partnering with the UK government's Technology Strategy Board (TSB) on the REEVolution project.

"With the support of the TSB, [we] will continue to drive forward innovation in green technologies," Mr Richings concluded.

Current Land Rover models like the Freelander 2 Diesel Sw produce more CO2 than the average vehicle because of what they are designed for. However, the manufacturer does have an extensive carbon offsetting programme which it runs with the help of Climate Care.

Jaguar Land Rover invests money in various projects that help to reduce carbon emissions and even offsets the CO2 produced for the first 45,000 miles the company's new vehicles are driven for - making car leasing of a Land Rover more eco-friendly than you might expect.

Renewable energy, renewable technology and improved industrial efficiency are the cornerstones of the firm's green initiatives and projects are being run globally, including in Russia, Turkey, China and Uganda.