Land Rover targets car leasing companies
06 April 2011
An increasing number of fleet managers may be encouraged to opt for the new two-wheel drive Freelander from Land Rover due to the vehicle's specifications, it has been claimed.
Speaking to Business Car, Jon Wackett, fleet sales manager for the automaker, commented that the new model now falls under the 160 g/km capital allowance threshold.
He stated: "People might want an SUV-type car but not need a 4x4, or want attributes such as a high driving position. We are hoping to attract new customers that love the brand but don't necessarily need a four-wheel drive."
Mr Wackett also revealed that previous surveys of fleet managers - which may have included those at car leasing companies - carried out by the manufacturer have shown that there could be significant demand for the new Freelander.
Last month, the four-wheel drive Freelander 2 won the 4x4 category at the Parker's New Car Awards and was praised by judges for its improved fuel consumption and lower emissions when compared to previous models.
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